Posts Tagged: Brand

  • Illustration of the Jaguar marque--front the Type 01, behind from left to right the Mark II, E-type and D-type. A Spitfire is flying in the background and the leaper logo is in the background.

    Marque—is Jaguar reverting to type?

    Jaguar releases the Type 01 This week the Jaguar car company released its new electric car, the Type 01. Jaguar has delivered on its controversial 2024 advertising campaign and Type 00 concept, which attracted widespread ridicule. One journalist suggested that “the marque, again, [is] putting its future on the line”. Famous for its sports cars […]

  • Wile E Coyote in court suing Acme for their product danger --- in the style of Warner Brothers cartoon

    The acme of cartoons

    The origin of acme The word acme means the best or most perfect thing that can exist or be achieved. It is quite an old word, being first used in English in the 1560s for the highest point. It comes from Greek akmē meaning highest point, edge, peak of anything (in English it was written […]

  • Brietling watch represents luxury and prestige

    The illusion of luxury and prestige

    I am always excited by airports. They are full of people heading off to exotic places. Travelling, for me, is a great luxury which is reinforced by the atmosphere in the terminals. Images of beautiful people stare sultrily from posters enticing us to buy perfume, jewellery, and clothing. They come from the world’s biggest prestige […]