Posts Tagged: branding

  • WOTW man in front of screen showing the ENTWISLE MODEL OF BRAND OVERSHOOT with RECOGNITION-->RECALL-->TOP OF MIND-->GENERICISATION-->GENERICIDE

    Genericide & Entwisle Model of Brand Overshoot

    A mate recently sent me a word he thought might interest me—genericide. There are quite a few everyday words that you might not know started life as trademarks: cellophane, aspirin, trampoline and escalator. I came across the same phenomenon in a previous post with cafetière for a coffee plunger. There is something quite ironic about […]

  • Uber has already diversified into economy, premium (limousine), and assisted (to accommodate help with wheel-chairs etc) services. It has tried UberPop (for untrained drivers), UberPool (car pooling) and it is leveraging its brand into food, UberEats, delivery services, UberRush, and even water taxi services in Instanbul and Paris called UberBOAT (UberBateau).

    The rise of uber

    The hot new brand is Uber. Uber, although based on a seemingly simple idea, has revolutionized transport by creating a reliable and transparent service that the consumer can operate from their smartphone. As a technologically based service, Uber, has disrupted the established industry by making its own rules and gaining massive public support. Uber was […]

  • Showing personality

    Personality business

    What does personality mean? Personality is quite an old word being first recorded in English about 1400. It means the characteristics or qualities that form an individual’s character or the qualities that make someone interesting or popular. Or as Carl Jung would have it: the supreme realization of the innate idiosyncrasy of a living being. What gives you […]