Posts Tagged: game

What Does It Mean To Be A Trump?

Oh no not another blog about Donald Trump? Yes but, because this is the word-of-the-week, I am not going to talk about his politics, his personality or his effect on the world as we know it. Instead I want to look at the meaning of his name and what it tells us about him. I […]
Zugzwang

Zugzwang In the dictionary between zounds and zulu you may find zugzwang. It is a recent migrant from German and has not quite made it into all English language dictionaries. However it is a very useful word and I am certainly ready to embrace it. It has a spelling that would makes Scrabble players squirm with […]

Marque—is Jaguar reverting to type?11/10/2026
Jaguar releases the Type 01 This week the Jaguar car company released its new electric car, the Type 01. Jaguar has delivered on its controversial 2024 advertising campaign and Type 00 concept, which attracted widespread ridicule. One journalist suggested that “the marque, again, [is] putting its future on the line”. Famous for its sports cars… Read more: Marque—is Jaguar reverting to type?
Genericide & Entwisle Model of Brand Overshoot01/10/2026
A mate recently sent me a word he thought might interest me—genericide. There are quite a few everyday words that you might not know started life as trademarks: cellophane, aspirin, trampoline and escalator. I came across the same phenomenon in a previous post with cafetière for a coffee plunger. There is something quite ironic about… Read more: Genericide & Entwisle Model of Brand Overshoot
What’s for pudding?27/09/2026
As an English-born Australian I have the “lived experience” of navigating the differences between Australian English and British English. It is a fun place to play but sometimes the two just don’t reconcile. One of the most grating is how the English can call dessert “pudding”. I was brought up with Christmas puddings, suet puddings… Read more: What’s for pudding?

What Does It Mean To Be A Trump?