Posts Tagged: scottish

Speaking of brogues

Shoe obsessions When I watched Sex in the City I laughed at the concept that Carrie Bradshaw would be obsessed with expensive shoes. However, I realise I have my own shoe obsession. While Ms Bradshaw purchases a wardrobe full of expensive designer shoes (with brand names such as Manolo Blahniks, Christian Louboutins and Jimmy Choos) […]
The wow factor

In marketing the ideal ingredient to make a campaign stand out and get cut-through is the wow factor. It is difficult to define the extra factor because it is the extra something that makes a difference. But if it lacks authenticity it doesn’t deliver the wow. Some definitions Wow, would you believe, is a Scottish […]

Marque—is Jaguar reverting to type?11/10/2026
Jaguar releases the Type 01 This week the Jaguar car company released its new electric car, the Type 01. Jaguar has delivered on its controversial 2024 advertising campaign and Type 00 concept, which attracted widespread ridicule. One journalist suggested that “the marque, again, [is] putting its future on the line”. Famous for its sports cars… Read more: Marque—is Jaguar reverting to type?
Genericide & Entwisle Model of Brand Overshoot01/10/2026
A mate recently sent me a word he thought might interest me—genericide. There are quite a few everyday words that you might not know started life as trademarks: cellophane, aspirin, trampoline and escalator. I came across the same phenomenon in a previous post with cafetière for a coffee plunger. There is something quite ironic about… Read more: Genericide & Entwisle Model of Brand Overshoot
What’s for pudding?27/09/2026
As an English-born Australian I have the “lived experience” of navigating the differences between Australian English and British English. It is a fun place to play but sometimes the two just don’t reconcile. One of the most grating is how the English can call dessert “pudding”. I was brought up with Christmas puddings, suet puddings… Read more: What’s for pudding?

Speaking of brogues