Posts Tagged: staycation

WORD OF THE YEAR 2020—LIFE DURING THE PANDEMIC

There is nothing really new to say about the unusual year of 2020 but we can review the way the events affected our vocabulary. In my previous post I looked at the pandemic itself. In this post, I look at the main words that came into being as a result of the way it changed […]

Marque—is Jaguar reverting to type?11/10/2026
Jaguar releases the Type 01 This week the Jaguar car company released its new electric car, the Type 01. Jaguar has delivered on its controversial 2024 advertising campaign and Type 00 concept, which attracted widespread ridicule. One journalist suggested that “the marque, again, [is] putting its future on the line”. Famous for its sports cars… Read more: Marque—is Jaguar reverting to type?
Genericide & Entwisle Model of Brand Overshoot01/10/2026
A mate recently sent me a word he thought might interest me—genericide. There are quite a few everyday words that you might not know started life as trademarks: cellophane, aspirin, trampoline and escalator. I came across the same phenomenon in a previous post with cafetière for a coffee plunger. There is something quite ironic about… Read more: Genericide & Entwisle Model of Brand Overshoot
What’s for pudding?27/09/2026
As an English-born Australian I have the “lived experience” of navigating the differences between Australian English and British English. It is a fun place to play but sometimes the two just don’t reconcile. One of the most grating is how the English can call dessert “pudding”. I was brought up with Christmas puddings, suet puddings… Read more: What’s for pudding?

WORD OF THE YEAR 2020—LIFE DURING THE PANDEMIC